If a photo speaks 1,000 words, then a video speaks 10,000! Consider these numbers:
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- Mobile video consumption rises by 100% every year. (Insivia)
- 6 out of 10 people would rather watch online videos than television. (Google)
The printed yearbook is certainly a one-of-a-kind treasure in this digital age. There’s nothing quite like holding the yearbook in your hand, turning its glossy pages, and reliving the memories and experiences from the school year. Just like the yearbook, videos can be a portal into reliving cherished moments, achievements, and the school experience.
Now there is a way to bring the vibrance of video to your school yearbook. It’s fast, easy, and most importantly, FREE*
Below is how to get started.
1. Take some cool videos!
First, find videos you want to feature in your yearbook. This shouldn’t be difficult since so many people at the school are already taking videos of school activities, sports events, and even the classrooms and hallways.
Did someone capture a video of the basketball game, the cheerleading team, graduation ceremony, promo, or the academic decathlon? Have them send you the video and ask for written permission to publish it.
Pictures can be turned into video too! Even if you don’t have live video from the past year, you probably have tons of great photos. A simple way to make a memorable and engaging yearbook video and to drive sales is to organize pictures into a slide show. Video creation tools from A Milestone Group or other platforms such as PowerPoint, Adobe, Apple, and others can create stunning slide shows that can be saved in video format.
2. Host the video.
TheYearbookFiles recommends hosting videos with our video partner, SchoolTube. SchoolTube, as the name suggests, works exclusively with K12 schools offering a moderated site for video hosting. *SchoolTube is a free service for K12 schools making it the perfect solution for yearbook programs. On SchoolTube, you don’t need to worry about your yearbook videos being seen alongside unwanted or inappropriate video suggestions.
SchoolTube also provides specific K12 video management features that are ideal for yearbook video management. For example, your school can create a dedicated yearbook channel for each school year and within each channel, create video playlists for classes, events, sports, activities.
Once you have the video uploaded to your school’s SchoolTube channel or other video hosts, view the video’s page and copy its link.
Be sure to check with your school leadership, web manager, or IT person before deciding where to host videos for the yearbook.
3. Generate a QR code.
QR codes (or quick response codes) have been around for some time, but are still reliable and effective ways to instantly perform an action on a mobile device. If you are not familiar with QR codes, they are simple to use. Open the camera on your phone and point it at a QR code. The phone will read the action embedded in the QR code. (That does sound like magic!) There are many actions that QR codes can perform such as adding an event to your calendar, saving contact information, or even finding a location on the map on your phone. For our purposes, we need the QR code to open a link to a video.
QR codes can be generated using different generator apps and websites. If you are using Creator Studio™ to design your yearbook, you can use its built-in QR code generator. (If not using CreatorStudio, there are many free QR code generators available – just Google it!)
Generating a QR code in Creator Studio™:
- Go to Photo Management.
- Choose a section or folder to which you want to add the QR code.
- Click “Add Photo”.
- From the list of photo sources, choose “Make a QR Code”.
- Paste the link where your video is hosted – preferably on SchoolTube (learn how).
- Click “Add”.
- Open the section or folder in Photo Management where you added the QR code.
- Place your mouse over the QR code and click the pencil icon that appears.
- Paste the video link into the notes field. This way you can see where the QR code links to, for reference later.